History of Posters

History of Posters The first posters were created in the mid 19th century in France as advertisements for new products. In less than ten years, the use of posters spread from France throughout the rest of Europe. They were also used for promotional purposes for theater, and operas shows and major events in Paris and the throughout France. But Jules Cheret, "The Father of the Poster," was the first to give importance to the poster as an artistic image. In 1867, he used the new four-color lithographic process to create a highly stylized form of graphic art that thoroughly integrated text and image. Like Cheret, Henri de Toulouse-Lautrec and Pierre Bonnard designed numerous posters and lithographs during the nineteenth century. Like most print media, graphic arts were dependent on the invention of the printing press. This allowed for the mass production of all shapes and sizes of posters as well. The technique that is used to print posters is called lithography. This is printing by placing ink on a series of metal or stone ("lithos") carvings, which are really reliefs of color regions on the poster. The Art of Lithography was invented by Alois Senefelder in 1798 in Austria. By 1848 the process had been refined to the point that it was possible to print 10,000 sheers per hour. The First person to produce posters in mass through Lithography was Jules Chéret (1836-1933). He worked in Paris, where his very first poster was entitled Orphée aux Enfants(1858). In 1889 Chéret was awarded the Legion of Honor for creating a "new branch of art."